Technology has rapidly shifted what types of skills are critical to employee and company success\u2014and the success of today\u2019s learning and development (L&D) programs. Increasingly, L&D professionals are leveraging cross-functional skills, from data analysis to digital marketing, to build, launch, and manage their programs.<\/p>\n\n\n\n
Effective learning programs are fueled by employee engagement. Read on for a collection of tips, prompts, and insights to help modernize and strengthen your approach to motivating learners across every step of their journeys.<\/p>\n\n\n\n
Getting your learners engaged and excited right away is critical to motivation and engagement throughout the rest of their learning journey.<\/p>\n\n\n\n
Think like a marketer and know your audience: How will you message learning opportunities and what tactics will you employ to market those messages? <\/strong><\/p>\n\n\n\n Understanding a target audience is at the core of marketing, and it\u2019s what you need to do to effectively motivate your learners. Your audience may be your entire company or a team of five information technology professionals and your launch and outreach plan should adapt accordingly.<\/p>\n\n\n\n Put on your marketing hat and ask yourselves these questions to hone in on your plan:<\/p>\n\n\n\n Frame your offerings<\/strong><\/p>\n\n\n\n Choose your tactics<\/strong><\/p>\n\n\n\n How can you build a program that supports sustained learning? Like a product designer, it\u2019s crucial to understand and anticipate the behaviors of your users and be ready to test and iterate your \u201cproduct\u201d over time. To enhance your program over time, use data to find new opportunities<\/strong> for further engagement across specific learners, teams, content, subject areas, and more:<\/p>\n\n\n\n One employee completing one course is a win, but, ultimately, a culture of lifelong learning keeps an organization thriving. Reinforce a culture of learning through continuing to:<\/p>\n\n\n\n Work with the edX For Business team to up-level your engagement tactics, make the most of our powerful analytics features, and offer your workforce opportunities to learn today’s most in-demand skills.<\/p>\n\n\n\n Whether you\u2019re a business leader, L&D executive, or other professional, we offer compelling data and insights for why an outcomes-based skills program is key to succeeding in tomorrow\u2019s workplace.<\/p>\n\n\n\n\n
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The Middle: Build, Test, and Iterate Like a Product Designer<\/h2>\n\n\n\n
Structure your program to create good learning habits right away<\/strong> with these tips:<\/p>\n\n\n\n\n
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The \u201cEnd\u201d: Act Like a Founder and Create a Culture<\/h2>\n\n\n\n
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Your Partner in Employee Engagement<\/h2>\n\n\n\n
Accelerate the workforce of the future, with edX<\/strong><\/strong><\/h2>\n\n\n\n